Do you need to use facebook business manager ?

facebook business manager

If you manage your own company on Facebook and have only one ad account, it is not necessary for you to have a Facebook Business Manager account. You can simply add people to your ad account in ads manager.

Facebook Business Manager is ideal for:

  • An agency that manages several social media accounts for multiple clients
  • An agency that manages several ad accounts for multiple clients
  • A business that manages several Facebook pages with several employees
  • A company that collaborates with other businesses to manage pages or ad accounts
  • A company that wants several ad accounts (for different departments, for example)

Thanks to Facebook Business Manager, you can:

  • Avoid mixing business with pleasure (no need to link your personal profile to the Facebook pages you have access to)
  • Become more focused on your work, without being constantly bombarded by your newsfeed
  • Have complete visibility on the resources, pages and ad accounts you manage
  • Manage several Facebook pages and ad accounts at the same time, using the same interface and just one business account
  • Have more control over access to your pages and ad accounts
  • Easily assign roles to your employees for each page and ad account
  • Share Facebook pixels or product catalogues with other companies
  • Ensure that you no longer give individuals admin rights to your Facebook tools

Advantage of using Facebook Business Manager

The biggest advantage to using Facebook Business Manager is that you can take advantage of using all of Facebook’s tools in one place. You can better control admin rights for each employee and partner. You can centralize all of your companies Facebook resources and information in one place. Facebook Business Manager allows you to control all of your resources (employees and agencies that work for you) and ensure that the right uses have the right admin rights to the right Facebook pages and ad accounts.